In anticipation of the highly awaited cinematic release, Grupo Agatep led the press engagement for the special advance screening of Wicked: For Good, hosted at the Gateway Cineplex 18. The event, which took place on November 18, 2025, was designed to cultivate early enthusiasm and establish an authentic wave of local excitement ahead of the film’s wider theatrical run while highlighting the Gateway Cineplex 18 as the place to be for the best movie experience. To drive maximum online buzz and consumer curiosity, the team executed a targeted guest invitation campaign, bringing together high-profile celebrities and digital influencers who are prominent, long-time fans of the franchise. This strategic engagement successfully generated extensive social media coverage and major press features, effectively positioning the advance screening as a premier entertainment event.
