Grupo Agatep led the influencer engagement for the promotional rollout of Taco Bell’s new Cheesy Lava line in February 2026, featuring the brand’s iconic tacos, burritos, and specialty items made even better with a signature spicy, cheesy sauce. Through a targeted influencer campaign, Grupo Agatep invited high-profile lifestyle celebrities, well-known digital personalities, and prominent food content creators throughout February to experience the new menu items with the goal of driving widespread excitement and consumer curiosity for them. With this, Grupo Agatep successfully generated extensive social media coverage and major press features, securing strong consumer visibility for the brand’s limited-edition offers.
