On November 19, 2025, Grupo Agatep led the press engagement for the media launch of the ENHYPEN VR Concert: Immersion, marking the first-ever VR concert experience hosted at Gateway Cineplex 18 Gateway Mall 2. Grupo Agatep mounted a targeted media invitation campaign to drive widespread excitement and consumer curiosity, which brought together tech and entertainment journalists, top-tier digital influencers, and dedicated K-pop fandom leaders to experience and feature the launch. The event successfully generated extensive social media coverage and major press features, highlighting the innovative musical showcase as a must-try seasonal experience especially for fans of K-pop.
