In January 2026, Grupo Agatep led the influencer engagement for the nationwide rollout of DQ’s new Poppin’ Candy Fantasy line, a vibrant collection featuring chocolate-coated popping candies mixed into signature soft-serve treats. The store visit campaign, which took place throughout the month, was designed to let attendees experience the crackling textures and nostalgic flavor profiles of the brand’s newest Blizzard of the Month offers. Through a targeted media invitation campaign, Grupo Agatep brought together high-profile lifestyle celebrities, well-known digital influencers, and food creators to try the menu first-hand and feature their live reactions. This resulted in extensive social media coverage and major press features, driving widespread excitement and consumer curiosity for the new dessert collection.
