Leading up to a major corporate milestone for the top-selling automotive company in the country, Grupo Agatep managed the comprehensive media relations and high-profile press conference for the Toyota Motor Philippines Foundation’s 35th anniversary celebration. The media campaign was strategically structured around three decades of humanitarian service, putting a major spotlight on the foundation’s newly introduced “Mobility+” advocacy. Through tight coordination with business and CSR beat journalists, Grupo Agatep secured widespread national coverage for the event’s key announcements. This targeted communication effort effectively underscored Toyota Motor Philippines’ lasting community impact and solidified its image as a cornerstone of corporate social responsibility in the country.
