In celebration of a unique culinary fusion, Grupo Agatep handled the press engagement for the media launch party of DQ’s new Sorbetes Fiesta line, a collection that gave classic Filipino street-style ice cream flavors a modern twist. The event, which took place on July 14, 2026, was designed to let attendees experience these nostalgic local profiles re-imagined through the brand’s signature soft-serve offering. To drive widespread excitement and consumer curiosity, the team executed a targeted media invitation campaign, bringing together lifestyle journalists, food bloggers, and digital creators to taste and feature the new product line. This strategic gathering successfully generated extensive social media coverage and press features, positioning the localized menu as a must-try seasonal treat.
