Expanding its strategic communication footprint beyond local borders, Grupo Agatep led the media delegations for Union Bank of the Philippines (UnionBank) at the prestigious Singapore FinTech Festival in November 2022 and 2023. For two consecutive years, the team managed the end-to-end logistics, briefing, and coordination of an exclusive circle of top-tier Philippine business and tech journalists flown into Singapore to witness the bank’s regional showcases. Grupo Agatep curated an itinerary of high-level press engagements throughout the global convention, setting up exclusive interview blocks with executive leaders to highlight the bank’s digital banking innovations. This continuous, cross-border media drive successfully positioned UnionBank as a premier digital trailblazer on the Southeast Asian financial stage, generating sustained, authoritative coverage across major national broadsheets and digital news networks.
