In 2024, the Mang Inasal marketing team executed a purpose-driven, integrated campaign strategy that delivered the brand’s highest total sales in its history while earning over 50 marketing awards. Guided by a collaborative, “Tatak Mang Inasal” culture centered on malasakit and puso, the cross-functional unit drove market leadership across core categories through bestseller focus, category innovations like Solo Fiesta and Breakfast, nationwide sampling caravans, and off-premise expansions such as their first drive-thru store. These initiatives propelled off-premise sales growth by 18%, elevated the brand to the #3 spot in Branded Eat Out rankings, and earned Mang Inasal recognitions as the Strongest Brand in the Philippines and ASEAN’s Fastest Growing Brand by Brand Finance.
