The Motorcycle Development Program Participants Association, Inc. (MDPPA) recently gathered members of the media for a pasig-to-tanay group ride and press conference, signaling a positive industry outlook with projected 2024 total sales exceeding 1.6 million units. A key highlight of the event was the official launch of “Tropang MAALAM”—short for Modelo, Alerto, Aktibo, Ligtas, Aalalay, at Matalino—a strategic initiative designed to champion rider rights and road safety across the country. Integrated communications agency Grupo Agatep led the creative ideation for the Tropang MAALAM campaign, managed the media execution, and continues to drive the creation of all strategic communication materials for the ongoing advocacy.
