In 2022, Grupo Agatep led a broad-scale media campaign for Union Bank of the Philippines’ inaugural UnionBank Innovation Festival. This major three-day event served as the Bank’s first physical gathering post-pandemic, drawing widespread attention across the banking and tech industries. Aside from launching what would become an annual landmark festival, the event marked the formal unveiling of the state-of-the-art UnionBank Innovation Campus. Grupo Agatep handled the media relations and press coordination for the milestone, which included ribbon-cutting ceremonies for the new headquarters of UnionDigital Bank and the Asian Institute of Digital Transformation. Positioning the campus as the country’s premier research and technology hub, the strategic media push successfully captured national headlines and highlighted the client’s unmatched leadership in financial technology.
