To kick off the 2026 summer season for Mang Inasal, Grupo Agatep conceptualized a playful, multi-sensory collaboration that brought the brand’s Extra Creamy Halo-Halo straight into the whimsical rooms of The Dessert Museum. The interactive launch featured popular personality Fyang Smith, who officially introduced the brand’s signature summer treat into the museum’s immersive exhibits. Grupo Agatep drove the entire project from ideation to execution, which included orchestrating a media gathering where digital creators and journalists could experience the colorful installation firsthand. This unique experiential campaign successfully merged pop culture with a beloved local dessert, generating massive online buzz and setting a fun, refreshing tone for the summer.
