In collaboration with the Philippine Olympic Committee, Grupo Agatep directed the strategic PR and media campaign for “Saludo, Atletang Pilipino,” a national thanksgiving celebration dedicated to honoring the historic triumphs of the country’s delegation at the 2024 Paris Olympics. The high-profile event brought together sports officials, media members, and celebrated Olympic icons, including double gold medalist Carlos Yulo and boxing medalist Nesthy Petecio. Grupo Agatep managed the extensive press coordination to spotlight the brand’s major contributions, which included awarding significant cash incentives and establishing a long-term sports motivation fund to support future generations of national athletes. The resulting nationwide media coverage beautifully framed AICE’s commitment to Philippine sports, creating a profound narrative of national pride and corporate advocacy.
