On June 29, 2026, Grupo Agatep led the press campaign that officially introduced the highly popular breakout duo, Maris Racal and Anthony Jennings, famously known as MaThon, as the new endorsers of Mang Inasal Pork BBQ. This high-energy media launch was designed to leverage the pair’s chemistry and charm, creating instant connection with a broader, younger demographic. Through a targeted media invitation strategy, Grupo Agatep secured an exceptional turnout of top-tier entertainment journalists, digital lifestyle creators, and key industry influencers. The lively gathering generated a surge of immediate social media trending topics while further establishing a strong, culturally relevant narrative around the product’s flavor and appeal.
