Grupo Agatep, Inc. (Grupo Agatep) partners Mang Inasal and Kaya ng Pinoy, Inc. were honored at the 61st Anvil Awards’ “Gabi ng Parangal” held last January 28 at Solaire Resort North in Quezon City, highlighting the strength of their campaigns and their ability to create compelling narratives that are relevant and impactful to communication stakeholders.
Mang Inasal took home a Silver Anvil for its #MangInasal4CheeseHaloHalo campaign, which turned the product launch for its 4 Cheese Halo-Halo into a nationwide digital moment that captured both engagement and imagination. The brand also earned two Silver Anvils for its MI UNIVerse program, which empowered students to become storytellers and connected authentically with Gen Z communities.
Meanwhile, Kaya ng Pinoy, Inc. was recognized with a Silver Anvil for its publication “Kaya ng Pinay: Live the Dream 2,” a coffee-table book that revisits the extraordinary feat of three Filipinas who, in 2007, completed the world’s first and only all-women traverse of Mount Everest, ensuring that the achievement remains alive in public consciousness.
As their partner, Grupo Agatep helped Mang Inasal and Kaya ng Pinoy bring these campaigns to life by utilizing its expertise in marketing communication to amplify their visibility, foster deeper emotional connections with their audiences, and make them part of the conversation.
“Our partners Mang Inasal and Kaya ng Pinoy have shown remarkable innovation and impact through campaigns that prove the enduring power of relevant and resonant storytelling,” said Grupo Agatep President and CEO Norman Agatep, APR. “We are proud of them for their well-deserved recognition, and we are honored for being their partner in bringing these compelling narratives to life.”
The Anvil Awards, organized annually by the Public Relations Society of the Philippines, is widely regarded as the “Oscars of PR” in the country. Now in its 61st year, the program continues to spotlight campaigns that exemplify excellence in public relations and marketing communications.
