Grupo Agatep’s Creative Director, Mar Rafael Pajarillo, has been named to the 66-member Selection Jury for Unprompted_ Kidlat 2026. The appointment places Pajarillo alongside prominent industry figures across advertising, marketing, media, production, and creative communications to evaluate the country’s top creative output.
In his role on the panel, Pajarillo will help review over 600 entries submitted for this year’s competition. Anchored on the theme “UNPROMPTED_,” the 2026 edition emphasizes an operating stance that celebrates work born before permission or convention, prioritizing original ideas, distinct points of view, and execution that shapes culture over superficial trends.
Organized by the 4As and the Creative Guild of the Philippines in conjunction with the annual 4As Creative Festival, the Kidlat Awards serves as one of the country’s defining benchmarks for excellence in brand communication. Tracing its roots back to the AdCongress Araw Awards era, the competition continues to act as a proving ground for Philippine creative talent aiming for both local and global recognition.
