In 2025, Grupo Agatep demonstrated industry leadership by shaping the strategic direction and visual identity of the 32nd National PR Congress, the Philippines’ premier gathering for communication professionals. Under the leadership of Chairman and CEO Norman Agatep, APR, who served as Congress Chairman, the agency conceptualized the event and developed its overarching creative brand identity centered on the theme “Plot Twist: Unraveling Today’s PR Paradox”. Beyond establishing the branding framework, Grupo Agatep managed event publicity and convened over 400 delegates and 60 speakers, driving national conversation around AI, ethics, and reputation management through strategic communications.
